TV Branding • Logo adaptation • typography design
Adaptation design for the Bulgarian TV show, based on an international format.
Full brand identity • Brand style guide • Logo design • Packaging design • clothes labels design
Concept
I AM WHO I AM is more than fashion — it’s a movement of quiet confidence. A celebration of individuality, self-acceptance, and authenticity. Every design choice reflects the brand’s core belief: true style comes from knowing who you are and wearing it unapologetically.
I AM WHO I AM is more than fashion — it’s a movement of quiet confidence. A celebration of individuality, self-acceptance, and authenticity. Every design choice reflects the brand’s core belief: true style comes from knowing who you are and wearing it unapologetically.
Visual Language
The identity uses bold geometric typography to mirror strength and self-definition, paired with grounded earth tones inspired by raw textures — sand, stone, and bark — symbolizing natural integrity and timeless presence.
The identity uses bold geometric typography to mirror strength and self-definition, paired with grounded earth tones inspired by raw textures — sand, stone, and bark — symbolizing natural integrity and timeless presence.
we are time brand
Full brand identity • Brand style guide • Logo design • Packaging design • social media design • conceptual photography • art direction